this post was submitted on 15 Jun 2023
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[–] madmaurice@discuss.tchncs.de 46 points 2 years ago (5 children)

Intel says the rebranding “better aligns to customer requests” to simplify its processor names

But it doesn't simplify the processor name!? Instead of i5, we now have to say "core 5" or "intel core 5".

[–] mici01@feddit.de 28 points 2 years ago (2 children)

Even worse ... we have to specify between "Core 5" and "Core Ultra 5"

[–] Fatalchemist@kbin.social 15 points 2 years ago

"I'd like to order the newest chip you got. The Beyond Plus Ultra Core Ultra 5+ Supreme Deluxe. No, I will not accept the Beyond Plus Ultra Core Ultra 5 Supreme Deluxe. That is last gen garbage from last week."

[–] madmaurice@discuss.tchncs.de 13 points 2 years ago

Dang it. It's even worse.

[–] SilverRetriever@lemmy.blahaj.zone 13 points 2 years ago (1 children)

I have a feeling everyone's going to end up calling them i9s anyways

[–] madmaurice@discuss.tchncs.de 11 points 2 years ago (1 children)

Probably. The "core" name is too close to the old "Core2Duo/Quad" names anyway.

[–] toadmode@beehaw.org 2 points 2 years ago

They're probably not too worried about people getting them mixed up with 15 year old CPUs

[–] beefcat@beehaw.org 8 points 2 years ago

They don't seem to understand where the customer confusion comes from. A lot of people out there don't really realize that a Core i7 could mean very different things because that name has been slapped on new CPUs for...15 years. They delineate product generations as part of a model number (2600k, 6700k, etc). There is so much ambiguity when someone just says their computer has a Core i7, non tech-savvy folk aren't going to remember the string of numbers that comes after that.

AMD copied them, and that probably leads to similar confusion.

Apple seems to be the smart one in the room when it comes to CPU naming. The generation of the product is right there in the first part of it's name: M1, M2, etc. The performance class is suffixed (no suffix, Pro, Max, Ultra).

[–] Wilshire@beehaw.org 5 points 2 years ago

They should hire you.

[–] 20dogs@feddit.uk 4 points 2 years ago (1 children)

Before it was Intel Core i5 so it's simpler than the old name

[–] madmaurice@discuss.tchncs.de 9 points 2 years ago (1 children)

Well officially yes, but I don't know anyone that consistently called it "Intel Core i5" instead of just "i5". And I don't see that happening with just "5".

[–] dan@upvote.au 9 points 2 years ago* (last edited 2 years ago) (1 children)

"Which processor do you have?" "5"

said nobody ever

[–] madmaurice@discuss.tchncs.de 9 points 2 years ago (1 children)

That's exactly the point I'm trying to make. "i5" as an answer would've made sense, but "5" doesn't

[–] dan@upvote.au 7 points 2 years ago* (last edited 2 years ago) (1 children)

I get it - I was just emphasizing it :P

Was there really a problem with the naming? I don't see why they'd change it given they've spent a long time building the brand.

[–] madmaurice@discuss.tchncs.de 4 points 2 years ago

Ha okay. I wasn't quite sure whether you're emphasizing or did misunderstood me.

Honestly I have no idea what the issue was with the old naming scheme. Didn't they just recently introduce an i9? Why not continue with an i11 etc instead of this Ultra nonsense.

[–] grizzzlay@beehaw.org 30 points 2 years ago (1 children)

Yeah, removing one character isn't gonna simplify things if we're taking on more stuff at the end.

[–] dan@upvote.au 8 points 2 years ago (2 children)

Core 5 Pro Max Ultra HD and Knuckles

[–] grizzzlay@beehaw.org 3 points 2 years ago (1 children)

Featuring Dante from the Devil May Cry Series, NEW Funky Mode

[–] dan@upvote.au 2 points 2 years ago

Battle Royale at the Olympic games, anniversary edition

[–] Hexarei@programming.dev 2 points 2 years ago

Featuring Dante from the "Devil May Cry" series!

[–] theCOORN@lemmy.fmhy.ml 29 points 2 years ago (2 children)

“intel core 9 ultra” sounds like something apple would name

[–] ApathyMoose@beehaw.org 19 points 2 years ago (2 children)

Let's just have Microsofts Xbox division name then.

  • Intel Core 5
  • Intel Core 5 ultra
  • Intel Core 5 series Ultra
  • Intel Core 5 series Ultra pro
  • Intel Series Ultra Core Pro 5
[–] paorzz@kbin.social 9 points 2 years ago (1 children)

You forgot

  • Intel Core Intel 5 Series Pro

which is different from

  • Intel Core 5 Series Pro
[–] worfamerryman@beehaw.org 5 points 2 years ago

Don’t forget

  • intel core one slim

Which is their best one.

[–] Doombot1@beehaw.org 3 points 2 years ago

And then you’d have the following processors be called the Intel Core 360, followed by the Intel Core 1

[–] IsThisLemmyOpen@lemmy.dbzer0.com 11 points 2 years ago (1 children)
[–] abclop99@beehaw.org 3 points 2 years ago (1 children)
[–] NattyNatty2x4@beehaw.org 2 points 2 years ago

I'm still annoyed HBO Max was changed to Max. Fucking stupid

[–] patchymoose@rammy.site 17 points 2 years ago (2 children)

Drug dealer character Stringer Bell in 'The Wire' had a good scene where he talked about the business strategy of repackaging and renaming something when you are unable to raise the quality of a product. Just rename it and customers think it's better.

[–] PancakeFriday@beehaw.org 3 points 2 years ago

I think you're onto something there

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[–] narc0tic_bird@beehaw.org 16 points 2 years ago (1 children)

So what's faster? A Core 7 or a Core Ultra 5?

[–] aport@programming.dev 13 points 2 years ago
[–] Bardak@lemmy.ca 12 points 2 years ago

Intel marketing seems to be going all in on using generic names to trick people into buying lower end parts. They changed the marketing of Celeron/Pentium to the most generic "Intel processor" line up. Now when you specify to make sure you buy an "ultra" chip it's easy for the layman to buy the lowest end chip out of ignorance.

[–] andrew@lemmy.stuart.fun 9 points 2 years ago (2 children)

Man, I guess I'm at least middle age now. I remember thinking my first custom build's processor was definitely gonna have to be one of these brand new badass i7s.

[–] state_electrician@discuss.tchncs.de 11 points 2 years ago (3 children)

My first PC, custom built, was an Intel 486DX4 100Mhz. 4MB RAM and a 800MB HD. Paid in a currency that doesn't exist anymore.

[–] I_am_10_squirrels@beehaw.org 7 points 2 years ago

Trust? That seems like a currency that doesn't exist anymore

[–] unix_joe@lemmy.sdf.org 2 points 2 years ago

Mine was 75MHz and 8MB of RAM. Windows 95 was too heavy but WFW was great.

[–] roblarky@beehaw.org 2 points 2 years ago

Man, I was a teenager, reading the PC magazine ads, wishing I had the money to build a system like this!

[–] Mewio@beehaw.org 7 points 2 years ago

Nice, Intensive Care Unit 5, I cannot wait.

[–] JackbyDev@programming.dev 6 points 2 years ago (3 children)

My computer has an Intel i7 930 (pre 2010) and a 3xxx series Nvidia GPU, ask me anything.

I get about 20 FPS in Elden Ring. I can run Stable Diffusion fine though.

[–] Wilshire@beehaw.org 3 points 2 years ago (4 children)
[–] holgersson@lemm.ee 3 points 2 years ago (1 children)

I mean, why not? If you're not necessarily a gamer or need computing power for dev stuff, why buy the latest and greatest?

In the end, buying new hardware every other release is also just consumerism. The performance of a modern day mid range CPU is absolutely overkill for everyday use

[–] Wilshire@beehaw.org 2 points 2 years ago

I can't argue with that. It's not power efficient, but it doesn't matter much if it's not running 24/7.

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[–] nonsense@beehaw.org 3 points 2 years ago (1 children)
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[–] cavemeat@beehaw.org 2 points 2 years ago (1 children)

How much did it cost originally?

[–] JackbyDev@programming.dev 2 points 2 years ago

I didn't really know what I was doing the first time. I basically spent money I had saved up and graduation money to build it. I was fresh out of highschool. For example, I have a Rampage 3 Extreme motherboard because I thought I might need the 4 PCIE slots lmao.

[–] Flashback956@beehaw.org 5 points 2 years ago

So they remove the i, but add 'Ultra' for high performance CPUs. 🤦🏻‍♂️

[–] rodti@kayb.ee 2 points 2 years ago

Seems strangely derivative…

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