They really think a brand name has value even after you sucked the value out of it. Its not even like trying to buy a good one word domain name because it has no value either, vice.com is worth less than, say gavinmcinnesbuttpl.ug because genericness has no value nowadays.
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Vice was a very good and authentic source for a while. I recently just had to tell my friend that it's not the same thing as it was 5 years ago. He was flabbergasted. I'm heartbroken by the loss personally. The documentary they did sometimes was absolutely fascinating. The one about the Florida heroin addicts that live in the fishing industry was one that comes to mind. Nobody else had stories like they were doing. It's a damn shame!
Anyways what my point is, not every knows about these takeovers. And the people who suck the life out of them and their reputation are winning.
The book The Iron Heel by Jack London is very illuminating in the 1984 type way but about capitalism. The main character has a few specific speeches that really hit home.
"How stupid do they think we are"? The answer is, very stupid. It's sort of an offshoot of Dunning-Kruger: overestimating their own intelligence leads them to underestimate everyone else's.
Yup... everyone thinks they're above average
Looking forward to my Vice branded bluetooth speaker and Sports Illustrated waste bin.
Sports Illustrated waste bin
Pretty sure that was a standard subscription gift in the 80s
Just more end-stage capitalism enshittification.
You missed "techbro grifter scam" from your list of buzzwords.
And here I was, thinking that Vice had already been enshittified
I don’t think portraying the execs as just dumb and the general public as mega brains is accurate…
The execs want to strip out value as profit and take actions to maximise this, they don’t care if it fundamentally tanks the business because as long as they make a profit overall they can just drop the husk that’s left at the end and move onto another business they can bleed dry.
It's literally the foundation of neoliberal model capitalism as pioneered by the likes of Jack Welch.
Vice Shoes dropping soon. You heard it here first!