This is so absurd. The only updates peripherals need are firmware bug fixes. And it's a standard that these updates are free. Having subscriptions for hardware is kinda dystopic tbh
From the podcast:
Some only have a mouse or only a keyboard, but many of them have both. But the thing that shocked me was that the average spend on that globally is $26, which is really so low. This is stuff you use every day, that sits on your desk every day, that you look at every day. That’s like the price of four coffees at Starbucks or less than a Nike running shirt. There is so much room to create more value in that space as we make people more productive — to extend human potential.
You know why on average people spend so little? Because a mouse is just a mouse. It doesn't need to do anything besides controlling the cursor. It doesn't need a "dedicated AI button that launches Logi AI Prompt Builder" (which is just a ChatGPT wrapper btw)
I don't want to be that one person that just complains about capitalism under every post, but things like this make it hard. We have already perfected the design of a mouse. But every year publicly traded companies need to make more money than in the previous year, so let's add subscriptions to everything. And also AI, because investors love it
Yeah, apparently the subscription for the mouse would be on top of the upfront cost. I'm honestly baffled that Logitech's CEO thinks anyone would buy it, this feels like an april fools joke