And then the next storefront or launcher will come along. Or GOG/Epic start making moves that appeal to a wider demographic. Or indies publish on their own sites (Vintage Story). Or someone releases a simplistic cracking tool for Steam's DRM.
There's a lot more options than you think for those who aren't happy with the status quo. Going back full circle, on consoles, you are SOL in that situation. PC never had that issue.
Valve engineers just can't stop winning