Doing it on a weekday means it can be more disruptive to the status quo, but that also means more divisive. Doing it on the weekend means it's easier for more people to participate and it can come across as more of a statement of unity.
I don't think one is strictly better than the other. I do think this one will have an impact.
I think part of the joke was that a kickflip does not involve any change of direction for the skater.