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Gearbox CEO Randy Pitchford says his hopes on Epic Store were 'overly optimistic or misplaced'
(www.tweaktown.com)
this post was submitted on 31 Aug 2024
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This CEO may think it's developer-friendly, but I highly doubt if Epic will keep such developer-friendly stance if Epic becomes a giant in this industry.
Epic burnt so much money on Epic store these years. If it succeeds, it's very likely Epic will try to earn it back. From player? Will players willing to pay more in Epic store than the others? If the answer is no.. Sometimes it really makes me wonder if these CEOs are really that stupid..
It burned money on exclusives. The free games are a much cheaper marketing tool than advertising.
They burn a ton of money on free games too. They're only free to us. Epic pays for them at wholesale rates.
Yes, and at wholesale rates it's a pretty good bang-for-your-buck, as an advertising scheme. Advertising is a numbers game about getting as many eyeballs as possible on the product, and I know I actively check for free games on the Epic launcher most weeks. Even if I don't ever buy anything because of that specifically, it keeps the app on my computer and keeps me checking back in.
Edit: And I shit you not I just opened it to check 'cause I can't remember if I looked at this week's free game. Turns out it's a good thing I did too, the Fallout collection is free right now!
(dammit, see what I mean?)
"Even if I don't ever buy anything" is why I doubt it's going to work out. Epic is publicly right now saying that it's great at acquiring users. Yeah, I'll bet it is. People love free stuff. Is it great at turning those users into paying customers? Even at wholesale rates, I've gotten hundreds of games for free from Epic, which means they spent thousands of dollars on me, and I can't foresee an instance where I'll ever give them a cent back.
Yeah, obviously they'd want to earn it back and yeah, obviously from customers. You make that sound malicious. Steam is doing the same thing. With the amount of money Steam makes, they could drop their share in half and still make a killing. Epic wouldn't have to do anything that Steam isn't to recoup costs if they were competitive with Steam.
That said, Epic does take less revenue from developers, which is nice. This doesn't translate to less for the end user though because Valve uses their market dominance to force the same price across marketplaces or you aren't allowed on Steam. It's fucked up.
Just pointing out, once again, that games sold on the Epic store can be different prices to Steam. "Valve uses their market dominance to force the same price across marketplaces" is a nonsensical, incorrect statement.