this post was submitted on 02 Jun 2025
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TL:dw?
Target is a data company. They literally have petabytes of data that tracks and monitors their customers to know what they buy and what makes them spend more time in stores.
They knew their customers supported DEI initiatives. They have the numbers. They have data show the boycott is working and yet they are doubling down on removing rainbow merchandise.
Target removing DEI was to bend a knee and not based on any logical business decision.
Thanks!
They knew that Canadians liked actually having products on the shelves, but still...