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Mattel, OpenAI sign deal to bring ChatGPT to 'iconic' toys (www.entrepreneur.com)

submitted 3 days ago by MHLoppy@fedia.io to c/nottheonion@lemmy.world

16 comments fedilink hide all child comments

A trailblazing new partnership will bring AI power to bestselling toys.

Mattel announced on Thursday that it had signed a deal with OpenAI to bring ChatGPT to its "iconic" toys. The toymaker is the company behind popular items, including Barbie, Hot Wheels, UNO, and more.

"We're pleased to work with Mattel as it moves to introduce thoughtful AI-powered experiences and products into its iconic brands, while also providing its employees the benefits of ChatGPT," OpenAI Chief Operating Officer Brad Lightcap said in a press release. [...]

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[–] gedaliyah@lemmy.world 23 points 2 days ago* (last edited 2 days ago)

In all seriousness, giving internet connected toys to kids in the form of trusted icons is evil. They will share their personal information, thoughts, desires, fears, and dreams, only to have that information collected and monetized without their consent. Evil.

It's not as though they have a strong record:

Barbie's Data Privacy Scandal -2023

FBI Issues Alert on Barbie Doll With Video Camera - 2010