this post was submitted on 05 Jul 2025
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It's a fallacy to think that commercial interests and the environment can't work together. Our current situation is built around 150 years of established petroleum infrastructure and there is always hesitation to build new things when a working business strategy has been guiding the corporation.
But commerce and environmental causes work so well together because of the renewable and low maintenance ideas that emerge from their overlap. That's how solar panels, wind turbines, and geothermal energy got started. What's stopping them is the addiction to the old ways of energy commerce.
Morgan would gladly take money for R&D into renewables that require a subscription. Capitalists understand infinite (ie renewable) resources with low to no procurement costs are the future of the product. Wind and sunshine are also on almost every planet - this is future proofing energy production and it all feeds back into the money machine to make it easier, cheaper, and more resilient.
True, but if left unchecked, capitalists seeking shorter-term (extractive) profits will outcompete and bury their more far-sighted counterparts. That is unless there is an incentive structure exterior to purely commercial interests.
Not saying you weren't considering this caveat, but more for completeness.