this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 1 day ago by 1984@lemmy.today to c/technology@lemmy.world
262 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] muusemuuse@sh.itjust.works 5 points 1 day ago (1 children)

Don’t date stupid people. Incentivize intelligence.

[–] 418_im_a_teapot@sh.itjust.works 5 points 11 hours ago (1 children)

I know surgeons who can’t start a zoom call. Being uneducated in a particular area is not stupidity. If you avoid dating someone over their lack of adtech knowledge, I would assume they are the one that dodged a bullet.

[–] muusemuuse@sh.itjust.works 1 points 8 hours ago

adtech is nothing new or exotic. We have been dealing with this shit for years. if they still do not have a very basic knowledge of it by now, that's not a great sign.