this post was submitted on 20 Jul 2025
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Gibibit@lemmy.world 16 points 1 hour ago

They got it the wrong way around. Visitors who use adblock are not "dark traffic", the bullshit scripts and tracking they use are dark. The adblock users are actually the only clean traffic. The adblockers aren't "brutal", the people without blockers are being brutalized.

[–] szymon@programming.dev 3 points 44 minutes ago (1 children)

We should bring back paying to read a newspaper, magazine, (pc-magazine :P)

Get the hell out with AI slop and constant dark marketing

Let the idiots live on Instagram and don't depend on their 'content'

[–] 1984@lemmy.today 2 points 24 minutes ago

Would love to but a lot of them have shut down now since people didnt buy them.

[–] Blackmist@feddit.uk 21 points 2 hours ago (1 children)

Ad BwOcKeRs ArE StEaLiNg FwOm Us!!!!

Meanwhile Google, Amazon, Facebook, and a billion AI web crawlers can hammer the fuck out of of your site and nobody cares.

[–] 1984@lemmy.today 4 points 1 hour ago* (last edited 1 hour ago)

The larger problem that is not discussed so much is the amount of Ai generated garbage that is put on the web now.

When these Ai web crawlers start to read that Ai garbage as source data, the models will start to become worse and worse, and as a result, our Ai clients will start to get worse and worse.

I dont think there is a way for the crawlers to understand what is Ai generated fluff and crap. The reasons the Ai responses are so good now is because people actually posted these solutions on the web. What happens when Ai crap overflows the web so much that good answers are drowned out?

Also, no ads in chat gpt yet. Thats going to change and it will become impossible to block those.

[–] SonOfAntenora@lemmy.world 14 points 2 hours ago (1 children)

The fbi suggests using an ad blocker. Guess what an ad blocker is as important as an antivirus.

[–] Blackmist@feddit.uk 3 points 2 hours ago

More, if anything.

[–] MoonRaven@feddit.nl 6 points 1 hour ago

I didn't mind having a couple of static ads on a page. But now it's so much. So many dynamic ads, autoplaying videos, popups asking you to sign up to a newsletter, etc. No thanks.

[–] Gibibit@lemmy.world 5 points 1 hour ago (1 children)

Seeing static banner ads on 2000s websites without popups or tracking: 🤷‍♂️

Blocking ads on Firefox after popups and other crap started: 😀

Browsing the internet on Android before I realised the browser supports addons: 🤮

Blocking ads and tracking on Android via uBlock origin and Privacy Badger: 😀👍

My feeling of guilt when scummy megacorporations miss out on ad revenue:

[–] MonkderVierte@lemmy.zip 1 points 1 hour ago

My feeling of guilt when scummy megacorporations miss out on ad revenue:

😛

[–] Vinstaal0@feddit.nl 19 points 2 hours ago (2 children)

I don't mind the old system of one or two ads on a page or a 10-second ad at the start of a YouTube video if they don't track their users. But these days it is growing out of proportions, we are almost at American television with the amount of ad breaks in a YouTube video, and it's absurd.

[–] hansolo@lemmy.today 11 points 2 hours ago (1 children)

It's far far worse than American TV. TV commercials are a scattershot hope that you show the ad to 2 million people and 10,000 see it and buy your product.

With Google fingerprint tracking, advertisers are selling hyper-targeted ads so a company buys only ads to show to the right 10,000 people over and over. It's a literal dream for advertisers. But it's a fucking dystopian nightmare for us.

[–] skisnow@lemmy.ca 3 points 1 hour ago

What's become really disturbing in the past ten or so years is how they've applied ML to the targeting. Used to be it was just basic keywords and demographic stuff. Now the big platforms put your entire last decades' worth of history (often both web browsing and social media) through a bunch of filters and spot that people who are like you are more likely to buy this product or join this website.

The reason why it's fucked up is that "people who are like you" could mean things like anorexia, or addiction problems, or the kind of relationship trouble that makes you a soft target for incel indoctrination, or a bunch of other protected vulnerabilities that would get a company sued through the floor if they actually did it up front. But because it's all just a bunch of untagged probability distributions in a black box, it's impossible to "prove" that you deliberately and knowingly targeted a gambling addict to push a high interest credit card, or a recovering alcoholic with booze, even though that's exactly what happened inside the bundle of weights.

[–] auraithx@lemmy.dbzer0.com 2 points 1 hour ago (1 children)

SmartTube is so much better. Even the UI is intuitive and makes sense. You can hide shorts, actually find content you want to watch.

[–] Vinstaal0@feddit.nl 1 points 1 hour ago (1 children)

Sadly I don't believe I can use SmartTube. I was really limited in options for my TV box due to regional reasons and Googling blocking way more surrounding casting than Apple with airplay

[–] auraithx@lemmy.dbzer0.com 1 points 3 minutes ago

What device? FireTV/Firestick/etc all support it (surprisingly).

[–] MonkderVierte@lemmy.zip 1 points 1 hour ago* (last edited 1 hour ago)

And the good old guilt tripping at the end, with the usual "quality content".

[–] b3an@lemmy.world 23 points 4 hours ago

Maybe the problem is the advertisers and not the consumers. Jeeeesus.

[–] johncandy1812@lemmy.ca 7 points 3 hours ago (1 children)

Ads on websites are deals the sitemaker made with themselves. The internet is free.

[–] paulcdb@lemmy.world 4 points 2 hours ago (1 children)

[rant] The Internet is not FREE. Its just free at the point of use!

Just like ad funded websites aren’t free to use, they are also just free at the point of use!

People seem to forget where the all this ‘ad money’ comes from. It’s not growing on magic money trees, it’s coming from every product you buy and it’ll be interesting to see how much products have gone up against the sheer amount of ads that are shovelled everywhere now.

The reason the internet used to be great was because people shared information with no expectation of monetary gain. Just the love of what they knew and the joy of sharing information.

So the sooner everyone realises you’re all paying for the ads on every product/service to be shown already, and blocking them actually saves you money because the more ads that are shown, the more websites get paid, the more ad/tracking companies charge companies and yes, the more expensive you’re product and services get! [/rant]

[–] johncandy1812@lemmy.ca 2 points 1 hour ago

I don't mean free from operating costs. I mean free for the person using it to experience it how they choose.

[–] arc99@lemmy.world 3 points 2 hours ago

Sites are lazy and greedy. They throw dozens and dozens of 3rd party javascripts into their headers, that punish and annoy people for not using an ad blocker - they slow the site down, bloat the memory, consume energy, track the user and festoon the page with garbage. As soon as people hear that an ad blocker is a thing, then of course they leap at the chance of using one.

It would be straightforward for sites to insert ads into their content - make the ad urls, images and links indistinguishable from actual content. i.e. serve them up from the same domain, from non predictable paths and use html structure where ads and content are intermingled. Even if an adblocker wanted to block the ads, there are no patterns that work and every single site would require different rules. But that requires effort. I suppose we should be glad that sites don't do it.

[–] HexesofVexes@lemmy.world 1 points 1 hour ago

Well now, here's one that comes up under "other".

I started using an adblocker because I was using an elderly netbook for my studies. Ads junked up resource usage so much they used to freeze my laptop, and render most sites unusable.

Thanks to my adblock, I was able to finish my studies.

These days I use adblock because I object to virus-like code execution on my hardware. I tell others about adblock and get them set up to get free tea/coffee (and to watch their faces as sites become usable again).

The quiet mention of the 12ft.io being taken down is disturbing, it was a good tool for students to read article sources. This kind of change forces them to rely on AI (Gemini respects paywalks, Copilot just ignores them), which risks misinformation being spread!

[–] mle86@feddit.org 33 points 6 hours ago* (last edited 3 hours ago) (1 children)

I feel like one thing doesn't get talked about enough is that websites feel the need to implement ad services that want to track the user in order to serve ads. Which I just find weird, the expectation to give up ones privacy, just to get served an ad.

Instead, the ads should just be relevant to the content of the page where an ad is embedded, which would automatically make it relevant to the reader, without tracking them.

[–] plz1@lemmy.world 12 points 5 hours ago

Ad companies are getting butt-hurt because the pages you are referencing are being seen even less, due to AI scraping by search engines. So now they are going after:

  1. The consumer using an ad blocker. Last amount of protections/rights, easiest target to vilify.
  2. The search engines, for stealing content views where ads would be placed
  3. The publishers for allowing users that use ad blockers.
[–] uss_entrepreneur@startrek.website 31 points 7 hours ago (1 children)

People don’t mind ads for the most part it’s the fact that they take over 3/4 of the screen and generally try to be as obnoxious as possible.

If we stuck with banner ads no one would care, but they just had to make ads as shitty as possible.

[–] MalReynolds@aussie.zone 16 points 5 hours ago

I absolutely do mind.

[–] JimVanDeventer@lemmy.world 20 points 6 hours ago (4 children)

Using an ad blocker makes me tech savvy? Oh, la, la. Hand me my monocle and glass of schardonayegh.

[–] hansolo@lemmy.today 2 points 2 hours ago

And just like that, 200 redneck women said in unison "huh, that's a real pretty name. Schardonayegh. Ooooh, even better -Schardonayegh Lynn. I love it!"

[–] dawcas@scribe.disroot.org 1 points 2 hours ago

In my head it was said with the voice of Jenna Maroney (30 Rock).

[–] killingspark@feddit.org 4 points 4 hours ago

Sorry that's spelled jardoughneigh you uncultured swine. Give back that monocle at once!

[–] Redex68@lemmy.world 8 points 6 hours ago (1 children)

I mean, basically yes? Do you think most people ever touched the addons button?

[–] JimVanDeventer@lemmy.world 9 points 6 hours ago

Well, no, but is that really the bar? It is a pretty low bar no matter how you dress it up. Now leave me alone with my schaedeghenayegh.

[–] forwhomthecattolls@sh.itjust.works 35 points 7 hours ago (1 children)

gasp you mean to tell me you DON'T like 20 million videos playing over the top of the recipe that you're trying to read while trying not to burn dinner? unbelievable.

smh these motherfuckers are so brazen

[–] Scolding7300@lemmy.world 4 points 2 hours ago

Speaking of cooking and not wanting to see 20 videos playing over the recipe:

https://based.cooking/

No ad blockers needed

[–] orca@orcas.enjoying.yachts 35 points 8 hours ago (1 children)

The ad industry is an abusive ex that complains when you defend yourself.

[–] napkin2020@sh.itjust.works 27 points 7 hours ago

They're not ex. They're serial rapist.

[–] Genius@lemmy.zip 11 points 7 hours ago

Psychology has revealed that the ability to direct attention to and process stimulus is limited, and that it's more limited in the most vulnerable members of society, including those with autism and those with too much stress.

Stimulus engineered to capture attention must therefore be treated by the law as a form of violence.

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