this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 1 day ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] uss_entrepreneur@startrek.website 34 points 1 day ago (1 children)

People don’t mind ads for the most part it’s the fact that they take over 3/4 of the screen and generally try to be as obnoxious as possible.

If we stuck with banner ads no one would care, but they just had to make ads as shitty as possible.

[–] MalReynolds@aussie.zone 17 points 1 day ago

I absolutely do mind.