this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 20 hours ago by 1984@lemmy.today to c/technology@lemmy.world
229 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[โ€“] orca@orcas.enjoying.yachts 37 points 14 hours ago (1 children)

The ad industry is an abusive ex that complains when you defend yourself.

[โ€“] napkin2020@sh.itjust.works 31 points 14 hours ago

They're not ex. They're serial rapist.