this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 4 days ago by 1984@lemmy.today to c/technology@lemmy.world
305 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] SonOfAntenora@lemmy.world 30 points 3 days ago (3 children)

The fbi suggests using an ad blocker. Guess what an ad blocker is as important as an antivirus.

[–] Trainguyrom@reddthat.com 5 points 3 days ago

Malvertising has become pervasive enough that adblocking is starting to become a necessity from an IT perspective

[–] Blackmist@feddit.uk 7 points 3 days ago

More, if anything.

[–] Korhaka@sopuli.xyz 5 points 3 days ago (1 children)

I have an adblocker but not an antivirus