this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 1 day ago by 1984@lemmy.today to c/technology@lemmy.world
249 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] b3an@lemmy.world 28 points 14 hours ago

Maybe the problem is the advertisers and not the consumers. Jeeeesus.