this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 1 day ago by 1984@lemmy.today to c/technology@lemmy.world
272 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Blackmist@feddit.uk 53 points 1 day ago (1 children)

Ad BwOcKeRs ArE StEaLiNg FwOm Us!!!!

Meanwhile Google, Amazon, Facebook, and a billion AI web crawlers can hammer the fuck out of of your site and nobody cares.

[–] 1984@lemmy.today 16 points 1 day ago* (last edited 1 day ago) (1 children)

The larger problem that is not discussed so much is the amount of Ai generated garbage that is put on the web now.

When these Ai web crawlers start to read that Ai garbage as source data, the models will start to become worse and worse, and as a result, our Ai clients will start to get worse and worse.

I dont think there is a way for the crawlers to understand what is Ai generated fluff and crap. The reasons the Ai responses are so good now is because people actually posted these solutions on the web. What happens when Ai crap overflows the web so much that good answers are drowned out?

Also, no ads in chat gpt yet. Thats going to change and it will become impossible to block those.

[–] thespcicifcocean@lemmy.world 6 points 22 hours ago (1 children)

the web will die.

[–] 1984@lemmy.today 3 points 21 hours ago (1 children)

Maybe, but then who will supply the answers that Ai needs?

[–] thespcicifcocean@lemmy.world 2 points 21 hours ago (2 children)

the AIs will just start their own circle jerks

[–] Blackmist@feddit.uk 2 points 18 hours ago

While we talk about the Old Net beyond the Blackwall with our chooms.

[–] Trainguyrom@reddthat.com 2 points 18 hours ago

Zombie internet!