this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 14 hours ago by 1984@lemmy.today to c/technology@lemmy.world
131 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] muusemuuse@sh.itjust.works 6 points 10 hours ago (1 children)

Toggles like that are available in other adblockers too and they pose a problem. They ad a random to showing you ads. You don’t want the ads but if the advertisers pay the adblocker company they get whitelisted and you see the ads anyway.

Never use those toggles.

[–] Ulrich@feddit.org 3 points 9 hours ago

They ad a random to showing you ads

hhwat