this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 14 hours ago by 1984@lemmy.today to c/technology@lemmy.world
131 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] muusemuuse@sh.itjust.works 0 points 10 hours ago

The issue with extensions (including adblockers) is you are trusting someone with access to your shit and money buys bad behavior. So I dislike the lack of blocking there but I can understand why that decision was made.