this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 days ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Genius@lemmy.zip 14 points 2 days ago

Psychology has revealed that the ability to direct attention to and process stimulus is limited, and that it's more limited in the most vulnerable members of society, including those with autism and those with too much stress.

Stimulus engineered to capture attention must therefore be treated by the law as a form of violence.