this post was submitted on 20 Jul 2025
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] johncandy1812@lemmy.ca 10 points 9 hours ago (1 children)

Ads on websites are deals the sitemaker made with themselves. The internet is free.

[–] paulcdb@lemmy.world 6 points 8 hours ago (1 children)

[rant] The Internet is not FREE. Its just free at the point of use!

Just like ad funded websites aren’t free to use, they are also just free at the point of use!

People seem to forget where the all this ‘ad money’ comes from. It’s not growing on magic money trees, it’s coming from every product you buy and it’ll be interesting to see how much products have gone up against the sheer amount of ads that are shovelled everywhere now.

The reason the internet used to be great was because people shared information with no expectation of monetary gain. Just the love of what they knew and the joy of sharing information.

So the sooner everyone realises you’re all paying for the ads on every product/service to be shown already, and blocking them actually saves you money because the more ads that are shown, the more websites get paid, the more ad/tracking companies charge companies and yes, the more expensive you’re product and services get! [/rant]

[–] johncandy1812@lemmy.ca 3 points 7 hours ago

I don't mean free from operating costs. I mean free for the person using it to experience it how they choose.