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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette
(pressgazette.co.uk)
this post was submitted on 20 Jul 2025
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It's far far worse than American TV. TV commercials are a scattershot hope that you show the ad to 2 million people and 10,000 see it and buy your product.
With Google fingerprint tracking, advertisers are selling hyper-targeted ads so a company buys only ads to show to the right 10,000 people over and over. It's a literal dream for advertisers. But it's a fucking dystopian nightmare for us.
The hilarious thing is if you turn off your adblocker (or use a service/device that doesn't support it) and pay attention to what is being advertised to you, a lot of it is wildly irrelevant. They'd probably have better targeting by following the old TV Ad model than whatever the heck is happening with targeted web ads nowadays
What's become really disturbing in the past ten or so years is how they've applied ML to the targeting. Used to be it was just basic keywords and demographic stuff. Now the big platforms put your entire last decades' worth of history (often both web browsing and social media) through a bunch of filters and spot that people who are like you are more likely to buy this product or join this website.
The reason why it's fucked up is that "people who are like you" could mean things like anorexia, or addiction problems, or the kind of relationship trouble that makes you a soft target for incel indoctrination, or a bunch of other protected vulnerabilities that would get a company sued through the floor if they actually did it up front. But because it's all just a bunch of untagged probability distributions in a black box, it's impossible to "prove" that you deliberately and knowingly targeted a gambling addict to push a high interest credit card, or a recovering alcoholic with booze, even though that's exactly what happened inside the bundle of weights.