this post was submitted on 18 Aug 2025
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Television
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I don't understand, the only way it could lose 40 million is if it cost that to make, no? Colbert's salary is 15 million according to the first number I saw after a search. I don't see 25 million's worth in that show. So how can it "lose" that?
Or is it a case of "we projected 100 million in advertising but only got 60, still making a profit, but 40 less than we said"?
Other people on the show earn a salary as well, they might pay guests a participation fee, and there's also opportunity cost to consider if an alternative show has a potential to generate higher (ad-)revenue.
Still sounds unlikely.
There are other costs to running the show, but opportunity cost is not "losing 40 million".
I don’t think GAAP includes opportunity costs 🤔