this post was submitted on 18 Sep 2025
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Good insights, and not just software developers, really. We don’t like ads, sensationalism, or anything reeking of bullshit. If we have to talk to someone to find out the price, the product may as well not exist.

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[–] cygnus@lemmy.ca 186 points 2 weeks ago* (last edited 2 weeks ago) (9 children)

Yeah, this is self-aggrandizement from a group of people who consistently believe they're smarter than everybody else, when in reality they just lack self-awareness. Nerds will smugly post in this thread using their overpriced mechanical keyboard as a wall of Funko pops and Star Wars slop looms behind them. I worked in marketing for a long time and I know damn well I'm not immune to it.

[–] frezik@lemmy.blahaj.zone 73 points 2 weeks ago* (last edited 2 weeks ago)

Pretty much, yeah.

The article points out how a bunch of specific techniques don't work on programmers. That's because they're aimed at project managers, not programmers. And yeah, they work. Hardly any programmers willingly chose Jira for their ticketing system, but project managers love that shit, and it's everywhere.

All it really means is that it takes a different set of marketing techniques to reach programmers. They generally don't bother, because programmers don't typically control the budget directly.

[–] lennivelkant@discuss.tchncs.de 23 points 2 weeks ago

I believe that thinking you're immune to something makes you even more vulnerable, because it creates a cognitive blind spot. If you think you can't make mistakes, you don't stop to wonder if you are making one.

[–] FearfulSalad@ttrpg.network 15 points 2 weeks ago (2 children)

You just described Geeks. Geek and Nerd group labels can sometimes apply to the same people, but they are not synonymous, and a person can be one without the other.

[–] melfie@lemy.lol 13 points 2 weeks ago

Geeks are enthusiasts who collect and engage with specific topics, often focusing on trends and memorabilia, while nerds are more academically inclined, concentrating on mastering knowledge and skills in their areas of interest. Both terms can overlap, but they emphasize different aspects of passion and expertise.

https://laist.com/shows/take-two/whats-the-difference-between-a-geek-and-a-nerd

[–] ThePantser@sh.itjust.works 8 points 2 weeks ago (1 children)

I disagree, I don't fall into the category you stated. My walls are lined with 80s memorabilia and 3d printed things I have created. I reject anything advertised to me and will only purchase tech that I have sought out that meets my needs.

[–] cygnus@lemmy.ca 37 points 2 weeks ago (1 children)

If this irony, good job because I think most people will fall for it.

[–] semperverus@lemmy.world 8 points 2 weeks ago (1 children)

I don't think it is. I know a few people like this, and im heading in that direction myself. The only kinds of "ads" that work on me are when a number of equally nerdy people I know find a new thing, and they've demonstrated that it has helped them with something or they are genuinely enjoying using it. Like 3D printing. Its semi-pointless most of the time but it is a genuinely fun hobby, which when combined with 3D modeling and post-processing skills becomes an actual craft. I didn't get into it until a good number of people around me did.

[–] cygnus@lemmy.ca 16 points 2 weeks ago (2 children)

80s memorabilia and 3D printers are not exempt form marketing. They are products just like anything else.

[–] grue@lemmy.world 12 points 2 weeks ago* (last edited 2 weeks ago)

3D printers are not exempt form marketing

Case in point: Bambu and Autodesk sponsoring every maker Youtuber. (Fuck both Bambu and Autodesk, BTW.)

[–] semperverus@lemmy.world 1 points 2 weeks ago

They're not exempt from marketing. I am. I only use proof-of-use from those around me.

[–] chocrates@piefed.world 4 points 2 weeks ago (1 children)

I got a curved, split, tented ortholinear monstrosity with a built in trackball and I'm finally done. I get that it's stupid and a waste of money but my hands feel so good typing all day on it

[–] peoplebeproblems@midwest.social 2 points 2 weeks ago

I did too. I didn't get it to look cool, I got it because I have carpal tunnel and I don't want to have surgery.

I like the clicky, it allows me to type longer, and I can fidgit with the firmware and do what I want with it.

If I got it because it looks techy then I'd just be a poser

[–] mybuttnolie@sopuli.xyz 1 points 2 weeks ago

I saw people recommending keychrons, went and bought one thinking I made a smart choice. didn't even google what kind of issues they have... I'll remember next time I'm about to throw money at some random crap that a few people recommend.

[–] peoplebeproblems@midwest.social -3 points 2 weeks ago

They're not nerds. They're posers.

[–] CriticalMiss@lemmy.world -3 points 2 weeks ago (1 children)

I don’t have a single funko pop or Star Wars toy or whatever. I have a Keychron keyboard that cost me $70, while it is more costly than the average membrane I like mechanical ones. I never buy new if I can (usually this is a time constraint, I.e I broke my phone and I need to replace it quick one because my job relies it). I Adblock everywhere I possibly can to not see the ads but I genuinely believe I’m immune to advertising.

[–] cygnus@lemmy.ca 9 points 2 weeks ago (1 children)

I genuinely believe I’m immune to advertising.

You are not - you just don't see it as such. Even if you didn't use the internet at all (which we can see is not the case) you would still fall victim to its network effects.

[–] biotin7@sopuli.xyz -5 points 2 weeks ago (1 children)

Then they ain't nerds, sorry.

[–] TheFogan@programming.dev 18 points 2 weeks ago (1 children)

Yeah, I think scottsman are the ones that are actually immune to marketing.

[–] meco03211@lemmy.world 2 points 2 weeks ago (1 children)

What say you to this example of a Scotsman that is infected with marketing?

[–] TheFogan@programming.dev 2 points 2 weeks ago

Ah damn, my arguement must have completely come apart, because that's absolutely a scottsman, and he is falling for the marketing. I don't think there's any comeback for that.