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McKinsey wonders how to sell AI apps with no measurable benefits (www.theregister.com)

submitted 1 week ago by Viking_Hippie@lemmy.dbzer0.com to c/nottheonion@lemmy.world

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cross-posted from: https://feddit.org/post/19994085

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[–] gravitas_deficiency@sh.itjust.works 21 points 1 week ago

Yeah - not recouping the sunk costs would just be the bubble popping. And the fact that they’re still pumping the bubble when it’s comically fucking obvious to anyone with more than a handful of brain cells that it’s all just snake oil bullshit is truly incredible, and more than a bit baffling, considering how much money is going to go up in smoke as a result.