this post was submitted on 23 Dec 2025
33 points (94.6% liked)

Ask Lemmy

36180 readers
1549 users here now

A Fediverse community for open-ended, thought provoking questions


Rules: (interactive)


1) Be nice and; have funDoxxing, trolling, sealioning, racism, and toxicity are not welcomed in AskLemmy. Remember what your mother said: if you can't say something nice, don't say anything at all. In addition, the site-wide Lemmy.world terms of service also apply here. Please familiarize yourself with them


2) All posts must end with a '?'This is sort of like Jeopardy. Please phrase all post titles in the form of a proper question ending with ?


3) No spamPlease do not flood the community with nonsense. Actual suspected spammers will be banned on site. No astroturfing.


4) NSFW is okay, within reasonJust remember to tag posts with either a content warning or a [NSFW] tag. Overtly sexual posts are not allowed, please direct them to either !asklemmyafterdark@lemmy.world or !asklemmynsfw@lemmynsfw.com. NSFW comments should be restricted to posts tagged [NSFW].


5) This is not a support community.
It is not a place for 'how do I?', type questions. If you have any questions regarding the site itself or would like to report a community, please direct them to Lemmy.world Support or email info@lemmy.world. For other questions check our partnered communities list, or use the search function.


6) No US Politics.
Please don't post about current US Politics. If you need to do this, try !politicaldiscussion@lemmy.world or !askusa@discuss.online


Reminder: The terms of service apply here too.

Partnered Communities:

Tech Support

No Stupid Questions

You Should Know

Reddit

Jokes

Ask Ouija


Logo design credit goes to: tubbadu


founded 2 years ago
MODERATORS
 

There's a lot of problems with advertising on Google, YouTube, Instagram etc.

And it Incentivises these big tech companies to collect all your data and spy on you etc.

But where should advertisers advertise?

Let's say everyone switches to Paid for Search, Paid for Email, stops using social media etc.

Where would advertising swith to?

If someone starts a small business from home selling pillows, how do they reach customers?

you are viewing a single comment's thread
view the rest of the comments
[–] Elextra@literature.cafe 6 points 1 day ago

I'm going to get down votes but small businesses should advertise everywhere to get as much traction as they can for their business.

What people are saying in comments are good in theory with word of mouth, good product etc but making a good product doesnt guarantee that your product gets known. Additionally, while I'm similar to other Lemmings as I don't use any other social media and hate advertising, I know advertising works and I hate it. Its bad but I know a lot of people that purchase things because they saw it on IG or whatever (ad vs influencer). And many companies that have a larger advertising budget will smother out smaller mom and pop businesses for more money too. Unfortunate truths. Emerging small businesses cannot do without social media. Restaurants, pillows, etc. I also dont think most people do a lot of research into what they buy. Anecdotally too many people I know have crappy pillows. They dont think and grab a pillow from Costco or target.

To your point, an ad would at least get people to think about other brands. They see an ad for a pillow, think they need a new one, may buy the one they see, test it out, and be done with.... I think everyone needs a nice pillow but too many people I know have like 10 feathered pillows. Its a shame.

Related:

I listened to this podcast about mattresses and it also has a lot to do with advertising, direct to home mattresses, affiliate links, how powerful mattress companies are, etc. . It was really good but also shows how massive and difficult it is to break into markets.

I take sleep hygiene pretty seriously

Anyways, there's a reason why there's so much $$$ in advertising. I don't think anyone can deny that. I personally don't like invasive personalized ads and would actively not buy when I run into them but know I'm the minority.