This is the game: https://store.steampowered.com/app/652770/Zofia/

Some other fun stats:

• The demo had 27,719 downloads (Almost all from Steam with 45 of those being from itch.io)
• ~334 players (demo and game owners combined) played splitscreen at least once
• ~12% of players beat the game
• ~70% of players quit playing when they encounter the first town
• As of today, the game has had ~2 million impressions and ~800k page visits
• I showed the game at three local expos (which made no noticeable impact on wishlists/sales/views)

I've been told the early access release was 'the release' and going to 1.0 was essentially a minor update, though my stats have reflected a little differently. Zofia went into early access almost entirely unnoticed and it wasn't until 1.0 that it got some attention, and more or less bursts here and there since then.

All in all I ran into pretty much every pitfall you could along the way, so I didn't walk away learning what the "correct" answers are, mostly just things to avoid doing - Which was unfortunately a lot.

That's it, thanks for reading.