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It's worthy to note that the Costco rotisserie chicken is a loss leader and I think it costs less than a raw whole chicken.
I don't think anywhere else is quite as dramatic as Costco but I kind of feel like most places that have rotisserie chickens use them as a loss-leader. At any grocery store around me they cost about the same or less than a raw chicken.
They're kind of perfect for it. It's not hard to rub down a chicken with some spice blend and skewer it on a rotisserie, not much else needs to be done there.
And if you're a grocery store you're selling chickens anyway. You always have them on-hand, you can rotate out stock that's getting close to expiring by just throwing it on the rotisserie.
And for someone who just needs a quick dinner, it gets them in the door. Grab the chicken and a couple quick side dishes and you're in business.
There hasn't been one around me in a while, but Boston Market's whole thing is/was pretty much rotisserie chicken, and at least the last time I went to one (probably a decade ago) I remember them running some kind of special that got me like 2 or 3 whole chickens for some ridiculously low price, but of course I also got a few tides with it and I feel like that's where they made their money.
We are not pestered by US hypermarket chains here where I live. Our pendant would be REWE or EDEKA, Kaufland, Penny, Lidl or ALDI. Therefore I have no way to compare Costco chicken with the chicken from EDEKA/REWE/etc. Our supermarkets do seldome sell rotissery chicken. They leave that to food trucks that stand in their parking grounds.
Our rotissery chicken also do not come cold in a plastic bag, but fresh and warm in Aluminium foil and an insulated bag.
Because you're eating expired chicken
That... isn't the case. I've literally prepared them myself in the past. They are usually smaller chickens than the ones on the shelf, but they're still cheaper per pound.