this post was submitted on 05 Jan 2026
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Product tie ins happened.
Lego has only a few of their own properties now. Ninjago, City, Flower sets and some of the simpler technic models round out most of their self-contained IPs.
Now if you want pirates, you buy POTC like the Black Pearl or One Piece.
If you want space, you buy Star Wars sets. Fancier city sets? Marvel. Basic construction? Nintendo or Sega IPs.
They have some pretty nice city sets, and they've reissued some older space themes, which is cool. You're right that in general the coolest sets are the tie-ins.
To be fair, they were floundering without the tie ins as I recall. Weren't they on the verge of dying around the turn of the century?
Yeah, that was more due to mismanagement at the top according to their PR story.
There are lots of other space sets besides Star Wars
The re-imagining of the Galaxy Explorer I got a couple of years ago was awesome.