this post was submitted on 07 Jan 2026
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You are probably right, since the qons have been acting like a "war on xmas" is really just accepted by all normal human adults as being a real thing, even when people laugh right in their face when they claim it. I'll be interested to see how they can push it even harder - I've been a vegetarian for quite some time and the conversations I've had/been subjected to with omnivores and gym bros over rather basic nutrition things, most especially protein, has always been....wild.
But now every single menu seems to list things like "pick your protein", making the situation even stupider. I thought that was already peak stupidity, but now things like Doritos are advertising their protein content. I mean....I just can't even.
Even Lewis Black ended up skewering this level of dumb. Veg-ns have been snickering about this idiocy for years, believe me, but AFAIK, Black is not a veg-n.
https://www.youtube.com/watch?v=YFJx0zFxNAk
I actually prefer the pick your protein thing as a pescatarian, because it usually implies that there's a meatless option like tofu, fake meat, or beans rather than just getting a "no meat" version that really wants for an umami core to it
The problem from a nutrition standpoint is that this gives the false impression to a lot of people that only these things have protein in them.
A lot of rather low-info types already ask me "where's your protein?" if they know I'm vegetarian and are looking at my plate and don't see a big helping of something dead on it. In addition, I get a lot of "but I could never eat tofu" kinds of comments when it comes up. When I ask what tofu has to do with anything, they assert things like "well, you have to make up your lack of protein SOMEHOW". Implication being that only meat or tofu have protein?
Qdoba is an example - online order, if you choose to create a burrito, it has (as last option, naturally) - "Vegetarian (No Protein)". Meanwhile, the two main things that go in the burrito are beans and rice, LOL. I'm not saying that it's the job of outlets like Qdoba to educate about nutrition, but they sure are not helping, and in fact, they are reaffirming a lot of stupid ideas that I've heard going back decades...now that so many people are vegan or vegetarian, you'd think they would do better.
I just don't think the marketing and the menu layouts are helping to educate people at all about this particular macronutrient, LOL. The old joke the vegans and vegetarians like to tell is when is the last time you've heard of someone dying from protein deficiency, but the way the culture acts about protein you'd think there is a real shortage of it going on...
Why are you censoring the word vegan?
You'll typically see this used with an asterisk (acting as a wildcard) to combine both vegetarians and vegans. But a star will act as markup to add italics.