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Let’s be a bit fair, your local store selling a physical copy is also taking a cut of the other companies profits. The 30% valve charges would be just the same as GameStop/other store would be marking up the game from wholesale prices. (I still would rather have physical copies, but valve charging a percentage on each sale has always been a bs argument against them)
The store isn’t also making games.
Like how Apple gets to take 30% of Spotify subscriptions and they operate a competing music service. That’s where it becomes wrong.
Of course, Valve doesn’t make games either now, so maybe it’s a moot point.
30% makes sense for a physical store with high overhead, inventory, staffing, and other expenses.
Valve could take a 5% cut and still make a ton more than a retail store for the same product.
Open steam settings > Downloads, click the dropdown at the top. That whole dropdown menu? That's what their cut pays for. Rack space, network capacity, and storage, to deliver ALL games on steam efficiently, across the planet. That ain't cheap. And that's only part of what it pays for.
You know what it costs to run a retail store? And even in 2025 GameStop had 10 times as many retail store locations as Valve had employees.
And it's not like retail has no tech infrastructure expenses.