this post was submitted on 11 Mar 2026
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317
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 4 days ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
281 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] sturmblast@lemmy.world 23 points 3 days ago (2 children)

Its still a Mac

[–] Dead_or_Alive@lemmy.world 3 points 3 days ago (2 children)

Exactly which means superior build quality and a great experience. Parents will be snapping these up in the fall for back to school.

[–] sturmblast@lemmy.world 3 points 3 days ago* (last edited 3 days ago)

Lol

I hope the kool aid tastes good at least

[–] fallaciousBasis@lemmy.world -2 points 3 days ago

Foxconn has never been known for quality.

Exploiting child labor? Sure.

Inhumane long hours? Absolutely!

Build quality? Hahahaha. Hahaha. What a tool you are.