this post was submitted on 13 Mar 2026
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No, you've got a point... Actually you're right. To an extent.
I should have qualified my post.
But I'd argue the "bad" part of SEO is just too tempting. It's clearly winning out, across the entire internet, unless you can look at me with a straight face and say "Google search is fine." Or that discoverability of genuine services is fine. It's definitely not; it's a miracle any legitimate business is surviving from web search anymore, amongts the sea of attention scams and corporate behemoths.
In other words, the I feel like the "honeymoon" where we could trust SEO to happen ethically is now behind us.
You also have a point. HOW DARE WE AGREE. :)
Well, except that I think that - to a decent extent - the changing requirements for SEO generally have still improved it. I'm comparing to the days of keyword stuffing, which doesn't work anymore, for example. Nowadays, it does have to be text that flows and is somewhat natural.
THAT said, I will myself point to recipe sites that give you a novel before the recipe for SEO purposes. I'm certainly not saying it's perfect by any means.'
The results are awful though. Over the past few years, I can hardly even think of a single search where SEO quickly brought me to "the page I was looking for"; searches end in either a wall of spam, or me getting frustrated and more directly finding what I already know I want. Smaller sites I used to love have withered and died, buried from the lack of earnest traffic. Malicious URLs rise above the businesses they are copying.
In other words, what does it matter if SEO is "improved" if the results are junk? It's clearly not working better, unless one's a scammer, or a corporation that benefits from the consolidation.
I agree with this statement whole heartily.