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Why hasn't sh.itjust.works changed to a better domain? (sh.itjust.works)

submitted 3 days ago by interesting@sh.itjust.works to c/main@sh.itjust.works

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The current domain is basically invisible to search engines. sh.itjust.works is too long, the .works TLD isn't SEO-friendly, and the "sh." subdomain doesn't add value. Why not use something shorter like itjustworks.com or itjustworks.org instead?

Is this deliberate? Would appreciate if an admin could explain the reason.

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[–] JupiterRowland@sh.itjust.works 3 points 3 days ago

Tell that to the gajillion of Mastodon servers whose TLD is .social. Including mastodon.social which is home to over 20% of all monthly active Fediverse users.