creator: yeah the thing I dedicate most of my waking hours to? the thing I love more than anything in the world? its just content! its simply media contained between ads, and nothing more! the entire universe revolves around ad revenue and this will never change! poggers!!
me: 
Death to America
It's just a generic word that keeps them from boxing themselves in. It includes: streaming a game, talking to your audience, reacting to funny videos, prewritten skits, karaoke, making music, interviewing someone, touring an area, etc.