this post was submitted on 31 Oct 2023
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Actually kind of surprised Apple put this much effort into such a small announcement.
They mailed packages to content creators, organised watch parties, switched to a completely different timing, produced all of those Halloween-themed transitions ... all for an event that lasted half an hour.
Weren't the M2 Pro/Max MacBooks Pro unveiled last year via a press release? There wasn't that much different here - base MacBook Pro has been integrated into the new Pro format, M3 coming to iMac, and a new colour.
I suppose they really wanted to emphasise the mesh shaders, ray tracing and other capabilities of M3, even though a lot of that was already covered during the iPhone event.