this post was submitted on 06 Apr 2024
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I believe it started in academia, in sociological or anthropological circles. It was a thing that the more left-leaning or social-liberal professors started to do to challenge their students and raise awareness in a somewhat non-confrontational manner (If you started telling all the rich white liberal kids that they were the enemy and beneficiaries of genocide right off the bat they will go aggro and storm out and clam up).
From there it got co-opted by the administrative class that rent-seeks off the massive cost of higher education, and from there it jumped from consultants to HR departments to PR departments of corporations and NGOs, and eventually to the DNC. It really gained speed during 2020 during the George Floyd protests as yet another way to jump on the bandwagon of progressive causes like BLM.