this post was submitted on 14 Jun 2025
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Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.

top 16 comments
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[–] thefluffiest@feddit.nl 14 points 4 days ago

And the enshittification continues

[–] critical@reddthat.com 15 points 5 days ago (1 children)

So... have we come full circle on TV again?

[–] cmnybo@discuss.tchncs.de 3 points 4 days ago (1 children)

At least with TV, you could tape your shows and fast forward through the commercials.

[–] Akasazh@feddit.nl 1 points 4 days ago

Our TV company has that option built in. I can 'tape' shows and watch them later, shipping ads. This also works when the show is still playing.

So I'll wait half an hour, then watch my recorded show. I wouldn't consider watching tv without that function.

Easy soliton: delete your Amazon account, not just prime.

[–] brezel@piefed.social 13 points 5 days ago

streaming is a scam.

[–] themeatbridge@lemmy.world 11 points 5 days ago

I'd rather spend 10 minutes avoiding 4 minutes of advertising on a streaming service I pay for. Luckily, it doesn't take nearly that long.

[–] WhatAmLemmy@lemmy.world 10 points 5 days ago

I've only ever used Prime whenever they offer it free or with a cheaper delivery than it costs.

Last time it started showing ads, so I just pirated everything I wanted to watch. I won't even use it for free anymore, lol.

[–] callouscomic@lemm.ee 7 points 4 days ago (2 children)

Cartoons were always 22 minutes. Like Spongebob or Simpsons. There was always 8 minutes of commercials per episode. That's 16 minutes per hour.

I dunno what argument I'm trying to make. I just remember this.

[–] Croquette@sh.itjust.works 7 points 4 days ago

Cable TV was originally paid for so that channels wouldn't need to play ads to be profitable. We know how this ended.

Steaming services were originally paid for so that they wouldn't have to run ads to nlbe profitable. And we're almost back to where cable TV is. Soon, all plans will have ads no matter how premium is a plan.

Fuck that noise

[–] kalpol@lemmy.ca 2 points 4 days ago* (last edited 4 days ago)

Plus some time for credits

[–] NotAGamer@lemmy.org 5 points 4 days ago

Boycott Amazon.

[–] csh83669@programming.dev 3 points 4 days ago

Yeah. This was what finally got me to bite the bullet and cancel prime.now my impulse shopping is way down too, since I get to think “do I want to wait 4 days for this”? So win win in my book.

[–] danhab99@programming.dev 2 points 4 days ago

The companies might change but the bills stay the same..

[–] melsaskca@lemmy.ca 1 points 4 days ago

I guess they need the money but it's a shitty, sneaky way to get it.