"Hi, I'd like a coffee please"
"Sure thing. Here you are sir"
"this is just hot water"
"yep but the coffee is definitely coming next year. We are just working out a few kinks. Also careful you don't burn yourself on that, it's a little hotter than we planned"
"but the sign says best coffee in town"
"and next year it will be, exciting isn't it? Thank you for shopping at Tesla Coffee"
Seriously though, any other industry/ceo and it would not have been allowed to happen like this. I'm glad karma is coming back on them.