this post was submitted on 21 Jul 2025
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Mildly Infuriating

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Home to all things "Mildly Infuriating" Not infuriating, not enraging. Mildly Infuriating. All posts should reflect that.

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From Billionaire Sean Parker:

The thought process that went into building these applications, Facebook being the first of them, ... was all about: 'How do we consume as much of your time and conscious attention as possible?'

"And that means that we need to sort of give you a dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever. And that's going to get you to contribute more content, and that's going to get you more likes and more comments."

It's a social-validation feedback loop ... This is exactly the kind of thing that hacker like myself would come up with, because it's exploiting a vulnerability in human psychology. the inventors, creators — me, Mark, Kevin Systrom of Instagram, all of these people — we understood this consciously. And we did it anyway

God only knows what it's doing to our children's brains.

https://www.youtube.com/watch?v=R7jar4KgKxs

top 24 comments
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[–] davidgro@lemmy.world 82 points 3 days ago (5 children)

Of course Lemmy and such inherit some of that design even without the money behind it - there's certainly a little dopamine hit when I see that one of my comments has gotten a reply, or when I check and see that it's been upvoted.

Not having the incentive to enshittify is good though.

[–] digger@lemmy.ca 57 points 3 days ago (1 children)

Here... you can have a little dopamine... as a treat.

[–] QuincyPeck@lemmy.world 27 points 3 days ago (1 children)
[–] Zachariah@lemmy.world 12 points 3 days ago (1 children)

Oh, shit… I accidentally got two hits! And all I did was read what others commented.

[–] CmdrShepard49@sh.itjust.works 6 points 3 days ago (1 children)

I'm gonna try boofing mine. I'll let you all know how it goes!

[–] Naz@sh.itjust.works 4 points 3 days ago

I upvote the same way like I used to on Reddit, but I have no idea what the hell my karma is

I don't even think it matters but it's nice to see a post with like 800 upvotes

We've been bamboozled and conditioned

Sorry, here's your dopamine 🔼

🐱

[–] lime@feddit.nu 8 points 3 days ago

lucky you, i am just filled with dread

[–] PalmTreeIsBestTree@lemmy.world 4 points 3 days ago (1 children)
[–] davidgro@lemmy.world 3 points 3 days ago

Thanks, you too!

[–] Bob_Robertson_IX@discuss.tchncs.de 3 points 3 days ago (1 children)

What if, instead of having to doomscroll to get that sweet, sweet dopamine hit, you'd just occasionally, and randomly be sent a message with a funny meme, or interesting story, or whatever it takes to convince your brain to hook you up?

[–] davidgro@lemmy.world 2 points 3 days ago

That's basically newsletters, forum digests, podcasts, etc.

[–] ileftreddit@piefed.social 37 points 3 days ago (1 children)

So he’s confirming they knew what they were doing all along, they did it anyway, and now he’s wondering about the impact on children? Fuck outta here bro. What an asshole. He’s also building a 60 foot wide mansion in the west village, mf bought 3 adjacent townhouses. Very easy to find his address.

[–] Fredselfish@lemmy.world 6 points 3 days ago (2 children)
[–] ileftreddit@piefed.social 9 points 3 days ago (2 children)
[–] sasoiliev@lemmy.world 3 points 3 days ago

The interviewee is Tristan Harris. I wouldn't call him am asshole by any means.

[–] Fredselfish@lemmy.world 3 points 3 days ago (1 children)

Thanks there just so many of these assholes hard to keep track. What apps is he responsible for?

Napster and Facebook.

He had made Napster very successful and wasn't afraid to just do whatever he wanted, and he was an early investor and influencer on Facebook. He helped do to our attention what he did to the music industry: exploit it for profit without giving a shit about who is impacted.

[–] sasoiliev@lemmy.world 5 points 3 days ago (1 children)

The interviewee is Tristan Harris. I wouldn't call him am asshole by any means.

Not sure what the other poster is on about, I hope he's taken the guy for somebody else.

[–] ileftreddit@piefed.social 2 points 3 days ago (1 children)

I went off the text summary, the video wasn’t loading for me

[–] sasoiliev@lemmy.world 2 points 3 days ago
[–] fubarx@lemmy.world 30 points 3 days ago (1 children)

If a product makes money on engagement metrics (ads, eyeballs, time), they'll do everything they can do to maximize for that.

The slot machine analogy is apt. There's research out there on how much time to optimize the dopamine hit and how long to go before you dispense the hit.

The trick is, as a consumer, to set limits and step away. Considering we're here, best of luck to us all.

[–] theneverfox@pawb.social 10 points 3 days ago

Here is better. No one profits off us per eyeball hour (at least not on my instance)

It's all about incentives

[–] thejml@sh.itjust.works 5 points 3 days ago

Honestly, this isn’t a surprise or really a big surprise. Gamification like this has been a thing since the 90’s or earlier. As soon as the web became ad revenue driven, sites figured how to drive clicks and keep people on them. More engagement == more page views == more revenue. Video games have done achievements for decades. AOL even did this in the 90’s. More “you got mail”, more AIM messages, more things available, more engagement, more likely you’re going to pay that hourly charge for access. It’s the same reason there’s clickbait everywhere and everyone has a newsletter the automatically sign you up for. Here Facebook does it… everyone’s slightly different, but all have the same premise. Gotta keep you hooked, give you that dopamine hit and make you keep coming back.

This goes back to the age old “if we could make the internet monetarily self sufficient without ads, how would that work?”