The pressure doesn't matter, apple makes a legitimate amount of money from people scared of being a different colored bubble. Unless someone actually writes it into law and makes a provision that all the bubbles must appear the same, nothing will change
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Also yesterday, Reuters reported that the European Commission has begun trying to establish whether iMessage should be brought under the remit of the EU’s new antitrust law, the Digital Markets Act, which imposes interoperability requirements (among other things) on so-called gatekeeper services that are part of many people’s daily lives.
Apple’s iOS operating system, App Store, and Safari browser already fall under the DMA, which is likely to force Apple to allow third-party app stores on iPhones and iPads, but Apple so far managed to lobby the Commission into leaving iMessage out of it. If the Commission decides after its investigation that iMessage is worth regulating in this way, Apple would have until August next year to introduce some form of interoperability—presumably with RCS.
Two related issues are being confused/conflated here.
The first is the American cultural significance of the green and blue bubbles. This is the thing that Europeans generally don't care about as most are using WhatsApp et. al.
The second is the lack of interoperability between chat protocols such that it degrades the experience for everyone. This is what the EU is targeting.
I don't think the colours of chat bubbles for specific devices as displayed by other specific devices falls under that remit. The implementor must comply with providing the same service level though. Whether or not this will lead to less cultural significance for bubble hues in the US remains to be seen.
My issue with RCS is its only open to other device makers, like you can't make RCS apps cause you need a special license. Its a closed system that on android will likely always depend on google
The idea of making Apple use it is also part of Google giving the operations to carriers, just like SMS, and then gradually replacing SMS altogether. Google isn't even supposed to be running the RCS servers. But they did it in order to get the standard up and running everywhere. It's an open standard, and multiple carriers in several countries are on their way to carrying the burden of the servers, the way the standard is supposed to operate. Once it's operating, all servers can talk to each other, just like you can SMS a person on another carrier line. RCS will allow universal rich texting.
Surely XMPP and other standards are different and I would prefer any other than something championed by Google. But the truth is, that the other standards aren't invited to sit at the right tables and don't offer the same “replace SMS once and for all” potential the way RCS does. XMPP for example is super expensive to escalate and like almost all of the traffic is just presence messaging, which is super wasteful and energy intensive on servers. RCS is not the best, but it's one that all carriers and telecommunications agencies are on board for replacing the archaic SMS. And it doesn't preclude using other protocols. Like, WhatsApp, Signal, Matrix and Telegram will still continue to exist.
Unless the EU makes them use RCS they never will. In the US iMessage is literally THE REASON people buy the iPhone. It's their main selling point. They don't care how much pressure you place on them, they aren't going to lose those sales willingly.
I have seen people literally say they like that iMessage is exclusive, and they like to keep Android users away/separate
It was reeking of classism in addition to being generally a terrible thing to read
I've heard of people not responding to the wrong colored bubbles or being judgemental, like my $1,200 phone is better than your $1,200 phone?
What an American problem. 😂
That's just sad. Not even sports teams or musicians, but over a walled-gardened messaging app?
The EU has dragged Apple through the mud in order to make them change for the better, they will be able to do the same.
If what the first commenter said is true. They will just implement RCS or an alternative in the EU and make up some reason why they can't or won't for the US market.
I'll take it. Whatever makes them suffer at least a little bit. (Apple, that is.)
True. So true in fact that I'd be willing to bet that even if the EU made them implement RCS they still wouldn't do it in the US. USB-C only worked because it's a hardware change and maintaining separate lightning and USB-C models and accessory ecosystems doesn't make sense. RCS is a software change that costs them nothing to NOT use in the only market where it would hurt them.
"Lol, no." -Tim Cook, probably.
"Hell yes" - the EU, definitely
"Too bad" -the EU, as well
I remember Steve Jobs stating on stage that the protocol will be opened up when iMessage was revealed. Apparently this statement surprised the developers of it, because they didn’t know anything about that (based on some rumors).
Then that statement was silently ignored.
It was FaceTime, not iMessage. The reason the developers were surprised was that they didn’t own the tech, and Apple lost a patent lawsuit about it and almost had to remove FaceTime entirely. https://www.bbc.com/news/technology-20236114 https://www.fiercewireless.com/wireless/apple-s-facetime-open-standard-never-happened
Oh you're right, I misremembered.
This is where the EU could really make it a reality.
....or even better: end iMsg
I have zero interest in using any Apple service. I've never needed to, and I never will.
They can keep their imessage thing, I hadn't even heard of it until just now. I'm good.
It's incompatible with Android on purpose. They want their users shaming non apple users in to getting an iPhone.
Nobody I know uses iMessage (or RCS for that matter) here in Germany. Most people use WhatsApp.
I think this is an American problem
Not nobody, it's number three after WhatsApp and Facebook Messenger (both owned by Meta).
So yeah, the EU is definitely focusing on Meta, but iMessage, Signal and RCS (Google) are large enough to all be in scope of the regulation.
I don't know if things like Snapchat are also in scope.
Edit: got corrected below. WhatsApp and Messenger are in scope, iMessage is being reviewed.
the EU is definitely focusing on Meta, but iMessage, Signal and RCS (Google) are large enough to all be in scope of the regulation.
Signal and RCS are not in scope. You can see the targeted services here, for communication it's currently just WhatsApp and Facebook Messenger. iMessage is being discussed but that's it. Signal and RCS don't have a large enough share, Signal is tiny and RCS is not even a blip on the radar. If anything it's going to be Viber and Telegram next. Viber has a 25x larger userbase than Signal, Telegram about 10x, and WhatsApp is about 75x. Here's a chart to give you some idea.
What happended with forcing interoperability with different services like WhatsApp and Messenger? Would be great if we could just have one app for all messages like on Windows Phone back in the day 🙏
People keep getting messages the app and iMessage the protocol confused. While never written that way (as far as naming goes), I’ve seen nothing to indicate that the EU isn’t just saying that Messages the app doesn’t just need hooks to allow third party apps to integrate into the one interface. It’s about adding more bubble colors as it were. So stuff like WhatsApp would just pop up in the same feed over whatever protocol it uses.
But that would still be easier to convince someone to sign up for Signal or whatever other app if it came in a unified inbox. I just started using Beeper a couple of months ago, because while the security concerns are valid, it is really damn convenient.
I would love if they would just roll out an iMessage app to android. Ideally free.
I could realistically see them roll out an apple subscription pack to android eventually. Give users a way to access Apple Music, Fitness, etc. May even allow android users make use of Apple Watch.
I’m not an Apple fan boy, but this seems like a decent compromise from a business perspective. This meets a need and I don’t think there’s a decent enough argument that it would cannibalize iPhone sales (flagship models anyway)
That would make the problem worse, it would be just another centralized chat app you need to install. We would get from "what about people not using iOS" to "what about people not using iOS or Google Android".
People actually use that? Everybody I know is using whatsapp and/or signal. Nobody bothers about proprietary crap.
What is your demo? In my world it's quite different. Isn't Whatsapp proprietary? And I know few that will bother with signal these days. I've started getting obvious spam invites on it as well so...
RCS should just be the standard. There is no reason to argue that.. it doesn't end the apps you use but many of us are tired of multiple apps.