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On Wednesday the supreme court unanimously ruled that Oatly can no longer trademark, or use, the slogan “Post Milk Generation”.
This is even dumber when you realise Oatly is explicitly prompting themselves as not-milk.
That doesn't stop them from calling the product "oat milk" though does it?
You haven't been able to do that since 2017, the European Court of Justice said so.
They can't be called milk, but are under "dairy" (lacteos) on the supermarket. You can't make this shit up.
https://www.carrefour.es/supermercado/la-despensa/lacteos/bebida-vegetal-almendra/F-12d4Z1acc/c
I'm all for clear labelling on food. I think it's important. I don't see the need to stop them using "milk" in any form. As long as it's part of hyphenate "oat-milk" there shouldn't be an issue.
Braindead ruling. Not as braindead as "the equality act was not intended to protect trans people" which is about as stupid and fucked up as it gets, but still really pretty braindead.
Yet we can still buy "Milk of Magnesia" for poorly tummies.
The thing I find funniest about that is that milk of magnesia is rather new to the English language (1880 according to the Oxford English dictionary). Meanwhile terms like almond milk that are "too confusing" have been in the English language since Middle English.
Fucking lobbyists...
What about Man Milk? Can I keep calling it Man Milk?
Only if it stays the hell away from my coffee! 🤮
Not if you're selling it in shops.
I think you're in the clear if you're just giving it away to people you like.
Malicious compliance time. Use "malk" instead and annoy them into reverting the ruling.
utterly-bullshit snowflakes..
Grow a pair!!
EVERYBODY KNOWS THE DIFFERENCE!
Idiocy.
Exactly, it's still perfectly fine to sell tinned coconut milk, no one thinks it's from udders.
Since the ruling is that only mammary secretions can be called milk, let's insist that dairy is labelled "mammary secretions", just so no one mistakes it as coming from coconuts.
Cool I don't eat or drink words. Enjoy the lack of milk in my house dairy industry.
Mylk