At risk of being abrasive...
I see blue checkmarks, I downvote. Nothing personal. But I don't want to support that even indirectly.
this post was submitted on 11 Apr 2026
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Eh at this point I'm just sick and fucking tired watching sexuality become nothing but marketing bait. People's sexuality and gender are becoming nothing but a two cent market gimmick and it's fucking insulting.
This isn't cool representation! It's hey lgbtq people your stupid and fucking easy. Look we can use the right words. Trust us and buy our shit.
It's just the fucking corporatization of rainbows in June all over again.
watching sexuality become nothing but marketing bait.
This is what I figured what would happen once people started pushing for more explicit sexuality acceptance. This is the bed they made.
Trust us and buy our shit.
This is also due to people inside said corporations pushing for this shit due to ideological reasons.
*some LGBT:* Give us the positive attention and validation that we crave! *Large Corporations, seeing opportunities:* OK *some LGBT:* No, not like that!
Again, welcome to their bed.
It's not just corporations. It's influencer-grifters like Pirat_Nation.
...And, to be blunt, reposters who further spread the ragebait, like OP.
The platforms, ultimately, are what facilitate "marketing bait." But I dunno what to do about that, as human being simply cannot help themselves once they see stuff like that. It works, apparently.
"Becoming" as though "sex sells" hasn't been a thing for literally as long as we've had the concept of commerce…
Yeah agree
It's a fucking fox, why does it need to have a specific gender? It was genderless by default they don't need to announce it one way or another, other than to pander to people.
Good instinct. Pirat_Nation is a grifter/ragebaiting account. No one should be giving him visibility.
I mean, yeah... It's a blue checkmark account.
At this point, if you're paying for extra engagement on Twitter, that is beyond "benefit of the doubt." It seems safe to assume its some kind of attention farm.
Has anyone even thought about the gender of the original?
Why would you even bother?
Everyone knows the original was a hetro white male.
The gender orientation of the firefox logo is something I haven't thought about ever.
What's the point of this?
The point is corporations have realizing lgbtq people are fucking just as retarded and easy to manipulate as everyone else
You say they/them and sell shit to a new demographic. It's the same shit as all the rainbow fucking crap in June.
There's no actual representation happening here. It's all just shallow bullshit to sell you shit and manipulate you.
The point is that you've fallen for some idiots on X making up culture war bullshit.
Kit's supposed pronouns aren't mentioned by Mozilla anywhere in any Mozilla announcements.
One news site attributes this quote to Mozilla
Kit (he/she/they/them/it) is the user’s constant companion. Wherever they choose to roam, Kit will accompany and guide them with clever, playful encouragement and support — giving the user the confidence to run free.
That's the one and only place that even remotely mentions it as far as I can tell. And it's not even a statement that it's NB or they/them... More like it's a fictional mascot call it what you want.
Jesus, it's Clippy all over again.
look i agree the x post is culture war shit, but mozilla does mention the gender of their mascot in their branding resources… but imo this is less of an explicit recognition about the mascot being non-binary and more a function of the mascot being able to be interpreted by humans however they like, and “it” being the term they seem to use simply to increase ambiguity and feelings of personal connection to the mascot for the most people
he/she/they/them/it
I think it's more a statement that it's not gendered
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By the way this is NOT a new Firefox logo. It's just the fox mascot drawing that may be used in other parts of the UI like the welcome screen after a new install, or on social media.
The actual logo remains unchanged.
On top of that nowhere in the announcement are the supposed pronouns mentioned: https://blog.mozilla.org/en/firefox/meet-kit/
Actually the whole thing may be bullshit. Literally the only Mozilla reference I can find to Kit's pronouns is a statement given to like one or two blogs, and it says that any pronoun is acceptable.
Kit (he/she/they/them/it) is the user’s constant companion. Wherever they choose to roam, Kit will accompany and guide them with clever, playful encouragement and support — giving the user the confidence to run free.
That's attributed to Mozilla here: https://www.neowin.net/news/firefox-has-killed-its-old-mascot-heres-what-the-new-cute-one-looks-like/
All other references seem to be chuds on X claiming that it's explicitly they/them and acting like Mozilla is making a big deal about that. As if it matters either way.
If you had some kind of reaction to this post you've fallen for culture war bullshit propaganda, congratulations.
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What if.... hear me out.... what if we remove the focus on gender altogether? What if we stop engendering things that don't have genders? Like logos... and behavioral attributes...
Just don't go as extreme as trying to de-gender languages, like Spanish, which is a gendered language (as are several others):
There is no latinx, only latina and latino. Whoever uses latinx unironically can fuck right off, for being an ignorance cringelord.
Since Mozilla actually didn’t and the post is based on a lie, I’ll say congratulations, your reaction is almost certainly what they were hoping for
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Look at all those distractions about nothing and lies. Everyone knows the real reason any mascot is ever made sexless or gender neutral is to save on materials, so merchandising is cheaper.
The blue dye was getting expensive.
The old one was also non-binary. Prove me wrong.
(Honestly, I just don't care. Load the web page and render some JavaScript already)
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Are telling me they fired the previous mascot to hire a gender minority? Smh
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