Linux, and variations of it, dominated every device, because you can download the OS for free and use it without issue. Blender is one of the biggest 3D modeling tools, because it's open-source and free. DaVinci Resolve, GIMP, and other Adobe replacements, are steadily becoming the standard tools because they are freely available and people are sick and tired of greedy subscriptions. Corridor Crew put out new greenscreen tech for free to a very hungry audience, and it may end up as the de facto keying technology for years to come.
People want free. People demand free. The internet has been founded on the concept of free since its inception: information wants to be free. If you are not offering free, you are in the way, and that monopoly will fall over eventually to your free competitors. You cannot possibly beat free, especially when the ecosystem is well-established and maintained.
I'm posting on Lemmy, and hopefully, everybody here already knows this.