While the current definition certainly fits that description, it actually has a longer history.
Woke is an adjective derived from African-American Vernacular English (AAVE) meaning "alert to racial prejudice and discrimination".[1][2] Beginning in the 2010s, it came to encompass a broader awareness of social inequalities such as sexism and LGBT rights. Woke has also been used as shorthand for some ideas of the American Left involving identity politics and social justice, such as white privilege and slavery reparations for African Americans.
The phrase stay woke has been present in AAVE since the 1930s. In some contexts, it referred to an awareness of social and political issues affecting African Americans. The phrase was uttered in recordings from the mid-20th century by Lead Belly and, post-millennium, by Erykah Badu.
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I've just recently ran into a new company advertising besides slot lights and it made the movie unwatchable. Slot lights will usually throw in 2-3 ad breaks which really annoy me because the audio levels are always pumped way up and it breaks the immersion in the narrative, followed with scattered smaller banner ads littered throughout the run time.
This new company slapped a huge banner ad that takes up 1/3 of the screen that's present during the entire run time. Just insane when it comes to marketing because I can't even remember the company and made me switch off. VPN + torrent will be a blessing when I can find better versions and get off these streaming sites that just carry them.