I have worked for two producers here in the UK that supply Aldi. Basically Aldi want to match the leading brand and be cheaper.
Neither of the companies i worked were the leading brand but the Aldi product we made (for both companies) match it.
As a norm I buy from Aldi knowing they always try to get the leading brand matching quality for less.
This is brilliant!
I have worked for two producers here in the UK that supply Aldi. Basically Aldi want to match the leading brand and be cheaper.
Neither of the companies i worked were the leading brand but the Aldi product we made (for both companies) match it.
As a norm I buy from Aldi knowing they always try to get the leading brand matching quality for less.