This is literally the “This is fine” meme.
It’s entirely possible to drink lemonade on 40deg days while not being complacent. The impact of climate change isn’t ‘one day I’ll be dead’. It’s an ‘it’s going to get worse before it gets worse’ situation. It’s a future where you might not even be able to get lemonade or Bundy rum with caps you can’t put back on the bottle.
The whole premise of ads on Twitter is that they’re targeted.
IBM don’t sell consumer crap. They sell smoke and mirrors to major governments and industry. They’re chasing jobs worth millions per pop. They want ads to target the people making those decisions.