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Noticed this update got pushed just now.
Edit: Seems they’re doing this to prevent costs from arbitration. Read comment below.
Discrimination only applies if the two parties are similar. In this case the location makes these parties dissimilar due to the inability to just go from one place to the other legally. Brazil gross national income is 1/3rd the US. It makes sense to price things at 1/3rd the US price.
Steam taking 30% is a better deal than any other form of media gets by a mile. It's crazy folks complain when it is so easy to self distribute a video game, people have been doing it for years and years. Steam doesn't even require you to sign up for exclusivity like basically every other distribution/marketing service does for all media including other video game services.
The game company can afford to sell digital goods and services to Brazil at a fraction of the cost and they profit.
If they sold redeemable codes on cards and cardboard locally it would solve their issue.
They should have to offer any two people online the same price when they list things. An American with Brazillian Currency should have the right to buy a digital good with said currency at the price listed.
A sudden demand for Brazilian Currency certainly does not hurt Brazil, either.
If you do it that way you are importing a good.
The end of this would not be that Steam relenting enables folks to start using foreign currency to get cheap games on a publicly traded space.
What will happen if that goes through is a swift increase in taxation of export of digital goods. You'd have countries fighting tariff wars over video games.
The idea that you can use foreign safe spots to buy and sell goods at a cheaper cost is something that only rich people get to do. As soon as it becomes broadly available to the general populace the governments crack down on it quickly.
That's more complicated than it sounds. An export strengthening the currency is a significant part of Dutch Disease.