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Probably the same reason the quack science "free energy" videos on YouTube get so many views.
But also, it's likely an evolution of the roofer scams from ye olden days.
My dude, you're talking about scams and using the BBB as a source?
Like Yelp, you can pay the BBB for a good rating & to hide negative reviews.
So if it's too scummy for the BBB, it must be really bad... or they weren't getting a high enough cut.
I used the BBB to force Hertz to give me a refund. They're not totally useless.