this post was submitted on 22 May 2025
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I listened to a really interesting podcast the other day about how the current online alpha male culture, the kind we see propagated by Andrew Tate and co, actually emphasizes an incredibly lonely existence. It’s almost hermitical. Whereas masculinity in the 80’s up through the 2000’s or so was about getting rich, partying in incredibly conspicuous ways, and getting laid all the time.
This lambo meme (first part) falls right in line with the Tate mentality for sure. There are people who read that and go “yes, that sounds great.”
I think the current online alpha male culture is a marketing tool meant to validate the antisocial beliefs of potential customers in order to convert them into paying customers.
Oh definitely. At its heart is the grift
It’s very likely that it’s all about justification of where someone is more than it is about getting to where someone truly wants to be. Making a lot of positive changes is hard but claiming that you actually really wanted whatever shitty outcome is “easier”.
In the ‘80s it was about claiming you definitely weren’t buying your friends and, if you were, that was some kind of cool power thing and not horrifically depressing for all parties involved. These days most of the world hates these losers, and for good reason, so they shift the blame away from themselves in a desperate attempt to pretend that they aren’t at fault.
We’re social animals and we want genuine connection. The alpha males are deeply lonely and angry about it all the time but try soooo hard to pretend they aren’t which only makes them sadder and madder.