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What bother's me about these sorts of posts is they don't give people a consumption goal. Blindly telling everyone to consume less isn't exactly fair. Say, for example, there's person A who consumes 1 unit of red meat per month, and person B who consumes 100 units of red meat per month. If you say to everyone "consume 1 unit of red meat less per month", well, now person A consumes 0 units of red meat per month, and person B consumes 99 units of red meat per month. Is that fair? Say, you tell everyone "halve your consumption of red meat per month", well, now person A consumes 0.5 units of red meat per month, and person B consumes 50 units of red meat per month. Is that fair? Now, say, you tell everyone "you should try to eat at most 2 units of meat per month", well now person A may happily stay at 1 unit knowing that they're already below the target maximum, they may choose to decrease of their own accord, or they may feel validated to increase to 2 units of red meat per month, and person B will feel pressured to dramatically, and (importantly, imo) proportionally, reduce their consumption. Blindly saying that everyone should reduce their consumption in such an even manner disproportionately imparts blame, as there are likely those who are much more in need of reduction than others. It may even be that a very small minority of very large consumers are responsible for the majority of the overall consumption, so the "average" person may not even need to change their diet much, if at all, in order to meet a target maximum.
I feel like this objection makes the most sense in a particular context, like a culture that views beef as some sort of prize, or a marker of being ahead in the competition for social status with one's neighbors. (U.S. culture very much views it that way.)
If Person A eats only 1 unit of beef per month, what would make dropping to zero "unfair" is if we assume that they are too poor to afford more ("losing"), or engaging in asceticism, but holding on to that one unit as a vital connection to the status game, or a special treat that they covet.
But what if it's just food? Person A may just not be that into beef, and probably not even miss it, just like Person B probably also wouldn't notice a difference between 100 units and 99 units. In the sense that neither A or B really would notice a small change all that much, it's fair
Anyway, random thoughts from somebody who thinks steak is just kind of meh.
I don't think it's necessary to compare yourself to others here. The consumption goal should just be to consume less and every effort makes a difference. If you eat red meat every day, then try every other day. If you already do that, try once a week. If you feel you can consume even less then have it as a rare treat or just cut it out entirely.
Perspective matters. There's a couple things you can do to majorly reduce your carbon footprint. Beyond those it gets increasing difficult to have smaller and smaller effects. At some point the next most effective things to do with your time and effort become
The time and effort you spend living like a weirdo has an opportunity cost that you could be doing those things. Furthermore it looks bad. There was a study that found that when you tell people that tackling climate change requires major sacrifice, they became more likely to deny climate change is even real.
The bulk of your post is probably the reason why consumption goals aren't given - it's not going to be the same for everyone.
Anyone who only eats 1 steak per year is unlikely to see a general statement like "reduce your red meat consumption" and think "oh no, I'm eating too much red meat", because they are likely well aware of how much the average person eats compared to them.
"A sustainable diet leaves room for 2 chicken breasts a week"
(Really, 2 servings of fish / poultry per week. No red meat.)
The average person outside of developing nations vastly outpaces this consumption rate.
The small, single-digit percent of the population that's vegetarian/vegan, as well as people who are experiencing food insecurity and do not have consistent access to meat are ahead of the curve from a sustainability perspective.
When 95+% of people who have the means to dictate their meal choices do not achieve the target reduction it's generally safe to say everyone who eats meat needs to cut back.
One or two meals with any meat at all per week, never any red meat at all.